Forrester Research artical at mainly about online advertising and how its growing in leaps and bounds, which to me just illistrates the importance to gather the right information on the people that you are marketing the product to. Also, the articale goes into detail with about of spending that gose in to online advertising. For Example, "Almost half of marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers to fund an increase in online ad spending. Total US online advertising and marketing spending will reach $14.7 billion in 2005, a 23 percent increase over 2004."
http://findarticles.com/p/articles/mi_m0EIN/is_2005_May_3/ai_n13667192
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